Morley Car Hire Privacy Policy

Data We Gather

Morley Car Hire gathers and manages various personal information types.

2. Usage of Your Information

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm you meet our rental criteria. We streamline the collection and return of vehicles, and we manage all payment transactions, including deposits and any applicable charges.
• Customer Communication (Legitimate Interest and Service Delivery):
  • We provide booking confirmations, updates, and essential rental details. We address your inquiries and offer dedicated customer support. We inform you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you wish.
• Service Enhancement for Customer Benefit:
  • We assess website usage to refine user experience and features. Research is conducted to improve our vehicle fleet and services.
• Compliance with Legal Standards:
  • Adhering to legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Sharing Your Information

Sharing Your Information With Us

• Partnering with Trusted Service Providers: We collaborate with third-party companies, including payment processors and IT support, to provide our services. They are contractually committed to safeguarding your data.

Your personal information remains confidential; we do not sell it.

4. Protecting Your Data

Morley prioritizes the security of your personal information through a range of technical and organizational measures. We utilize encryption, enforce access controls, maintain secure servers, and conduct regular security assessments to safeguard your data. Despite these efforts, please be aware that no method of internet transmission or electronic storage is entirely free from risk.

Data Retention Policy

At Morley Car Hire, we keep your personal information only for as long as needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration of retention depends on the specific type of information and the circumstances surrounding its processing.

Your Rights Explained

Your rights under UK data protection law:

• Accessing Your Information: Obtain a copy of your personal information records.

Contact us to exercise your rights.

Cookies and Data Tracking

Morley's website utilizes cookies and related technologies to improve your browsing experience, analyze visitor traffic, and customize content. You have the option to control your cookie preferences via your browser settings, allowing you to tailor your online experience according to your needs.

Policy Changes

Morley may update this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we protect your information.

Contact Morley Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us.